Fursys: A Leader in Office Furniture and Layout Consulting

Fursys is a well-established brand offering office furniture sales and office layout consulting services. Through platforms like Fursys Mall and Fursys Store, the company has solidified its position in the office furniture market.

Business Watch: Fursys Honorary Chairman Dong-Chang Son

Honorary Chairman Dong-Chang Son has managed Fursys with a "dealer-first" philosophy, prioritizing dealer profits over the company’s own. This approach stems from the unique nature of office furniture sales, which often involve large-scale deliveries requiring dealer-facilitated consultations. But how do Fursys dealers attract and serve corporate clients? Let’s explore their B2B marketing strategy.

Differentiating with the 3D Space Planner Service

Fursys Mall primarily caters to corporate clients, resulting in frequent bulk purchases. This makes personalized consultations critical. To enhance customer experience, Fursys Mall introduced the 3D Space Planner in 2024. This innovative service allows customers to virtually simulate furniture layouts for their office spaces.

The 3D Space Planner addresses a major risk of bulk purchasing—incorrect orders leading to costly returns. By visualizing furniture placement before making a purchase, customers can confidently plan their orders. They can even receive layout suggestions from professional designers for an added layer of customization.

Fursys Mall homepage with 3D Design Service pop-up

How Fursys Mall Converts Online Visitors into Leads

The 3D Space Planner is a vital tool for generating leads on Fursys Mall’s website. Capturing these leads enables follow-up consultations and downstream sales opportunities. Here’s how a typical corporate client engages with the service:

1. The client plans an office relocation and needs layout ideas.

2. They visit the Fursys Mall website to explore office furniture options.

3. They discover the "Office Layout Design Service" via a pop-up.

4. They click the pop-up and are directed to a form.

5. They submit their company information, including name, address, contact details, and email.

6. A dealer contacts them for a consultation, leading to a purchase decision.

The streamlined process ensures customers can easily submit their information without needing to register. Over the past two months, Fursys Mall has collected approximately 999 leads through this approach.

Lead submission form on Fursys Mall

Using Blogs to Attract Corporate Clients

1. Showcasing Unique Features to Stand Out

Fursys Mall uses the 3D Space Planner to differentiate itself from competitors. Blog content emphasizes this feature to catch the attention of potential corporate clients. By sharing examples of office layouts designed with the planner, dealers demonstrate how customer needs are reflected in the results, enhancing satisfaction and trust.

Additionally, clients can take a virtual tour of the customized office layout. This interactive experience allows customers to explore their designed space in 360-degree views or navigate to specific areas, offering a clear understanding of the final result. (VR tour link)

2. Featuring Real-Life Client Stories

Blogs also share real-life case studies, showcasing how Fursys dealerships addressed specific corporate needs. These posts detail the challenges faced by clients, the consultation process, and the outcomes, such as 3D layouts and final delivery photos.

For instance:

• Challenges Identified: Outdated, dark-toned furniture that caused inconvenience.

  

• Solution Provided: Dealers created a customized layout using the 3D Space Planner, resulting in a brighter, more functional workspace.

  

Before-and-after photos and detailed explanations in blog posts demonstrate the professionalism and expertise of Fursys dealerships. These stories not only build trust but also inspire confidence in potential corporate clients to inquire about services.

Top: Final delivered setup, Bottom: Before photos

By focusing on both unique features and relatable client stories, blogs effectively position the 3D Space Planner as a key reason for corporate clients to reach out, ultimately driving inquiries and boosting lead generation.

Additionally, the blogs include comparisons between 3D renderings and actual delivery photos, demonstrating how closely the final results match the initial designs. This reinforces the professionalism and reliability of the 3D Space Planner service provided by Fursys dealerships, further establishing trust and confidence among potential clients.

Left: 3D Rendering, Right: Actual Delivered Photo

Key Takeaways

1. Use tools to Maximize Lead Generation
   Use tools like the 3D Space Planner to attract and capture high-quality customer leads.
   

2. Engage Customers with Storytelling
   Share case studies showcasing client transformations, including before-and-after visuals.
   

3. Enhance Customer Experience
   Use 3D visualization to reduce misunderstandings and improve communication, building trust with corporate clients.

Redefining Office Design with 3D Tools

As online commerce grows, tools like the 3D Space Planner are critical for bridging the gap between physical and digital consultations. These tools allow companies to communicate effectively, reduce errors, and improve efficiency in serving corporate clients.

In today’s competitive market, customers seek not only quality products but also seamless experiences from initial inquiry to delivery. By leveraging advanced services like 3D simulation, Fursys Mall is setting a new standard in customer engagement and satisfaction.

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