Beyond Seongsu-dong: Lotte Homeshopping’s Use of 3D Spaces for Online Pop-up Stores

From Seongsu-dong to Online Pop-up Stores

Pop-up stores, once thriving in areas like Seongsu-dong and Apgujeong, are now expanding into the online realm. This shift follows a trend where major retailers like CJ Onstyle, LF, and Pepsi began introducing online pop-up stores in large numbers last year.

September 2024, CJ Onstyle’s Online Pop-up Store

ㅣCJ Onstyle: Virtual Pop-up Store Showcasing Collaborations with Artists and Fashion Brands

CJ Onstyle launched online pop-up stores last year—featuring a Paris curation in August and a collaboration with Celebshop Edition and artist Heo Myung-wook in September. By clicking [Go to Pop−up Store] on their mobile app or website, users can enter a 3D virtual space.

CJ Onstyle

According to CJ Onstyle, they focused on creating a “feeling of walking into a real space” to enhance the immersive experience. This allows customers to freely explore and enjoy the online pop-up store, just as they would an offline one.

ㅣOther Brands Hosting Online Pop-up Stores

Beyond CJ Onstyle, well-known companies like Lotte Chilsung, LF, and ABLY have also jumped on the online pop-up store trend. Notably, Lotte Chilsung showcased three new Pepsi products in a 3D content format.

Visitors could view new releases like Pepsi Zero Sugar Pineapple in 3D, and clicking on a product in the online pop-up seamlessly directed them to the online store for immediate purchase.

Lotte Homeshopping: An Online Shopping Space Brought to Life with 3D Simulation

In 2022, Lotte Homeshopping launched an online pop-up store under the concept of “Gwang-Click Universe.” Hosted on their mobile app, this event allowed customers to experience a 360-degree 3D space, offering a vivid shopping experience.

ㅣExploring Lotte Homeshopping’s ‘Gwang-Click Universe’ 3D Space

1. Gwang-Click Festival Promotion Hall

• Banners introducing the Gwang-Click Festival event

• A 20-pyeong (approx. 66 sqm) audiovisual room recreated in 3D

• Two doors in the promotion hall lead to the shopping area

Lotte Homeshopping, Archisketch

2. Courtyard House

• A 50-pyeong (approx. 165 sqm) showroom replicating a house in 3D simulation

• Displaying over 20 popular appliances and furniture items from brands like ‘Essa,’ ‘Xiaomi,’ and ‘Miro’

• Products arranged by space—living room, kitchen, bedroom, bathroom—for an interior design experience

• Clicking product tags instantly links to the purchase page

3. Flea Market

• A spring market recreated as a 3D flea market shopping space

• Showcasing fashion items from brands like ‘New Balance,’ ‘Gucci,’ and ‘Burberry’

• Clicking product tags instantly links to the purchase page

Lotte Homeshopping, Archisketch

How Are Online Pop-up Stores Created?

Lotte Homeshopping’s online pop-up store was brought to life using Archisketch’s 3D spatial simulation technology. Here are three key features of Archisketch that made this possible:

ㅣFeature 1. Custom 3D Space Creation for Offices, Pop-up Stores, Model Homes, and More

Archisketch holds 96% of domestic apartment blueprints. If you need an apartment layout, you can simply select one from their database. For unique spaces like pop-up stores, Archisketch offers custom 3D blueprint design services.

👉 Inquire About Archisketch’s Online Pop-up Store 3D Design

Archisketch

ㅣFeature 2. Display and Arrange Brand Products in the 3D Space

Products for sale or exhibition in the online pop-up store can be placed within the virtual 3D environment.

Archisketch

ㅣFeature 3. Add Tags and Purchase Links to Brand Products

‘Product tags’ can be embedded in each item, allowing customers exploring the online pop-up store to purchase their favorite products instantly.

Archisketch

🤔 Why Are So Many Brands Choosing Online Pop-ups?

ㅣA Week-long Offline Pop-up Store Costs 60,000$

According to Apparel News, hosting a week-long offline pop-up store, including interior design and marketing, averages 60,000 to 130,000$. The high costs of rent, labor, and more make offline pop-ups expensive.

Online pop-ups, however, are far more cost-effective. Since they only require creating a 3D simulated space, brands can allocate budgets more efficiently.

ㅣNo Constraints of Time or Space

“(Through Gwang-Click Universe), we recreated the lively atmosphere of a flea market, allowing customers to feel as if they’re comparing and buying products at a real market.” - Lotte Homeshopping Official

Co-living house brand ‘Mangrove’ also hosted an online pop-up store. A Mangrove representative noted, “From our previous offline pop-up, we learned that many potential customers found it hard to visit Seoul. We decided an online pop-up store, accessible anytime and anywhere, would be more effective.”

Mangrove Online Pop-up Store

Maximize Brand Exposure While Cutting Costs

“For offline pop-ups to succeed, you need a location with high foot traffic, but those areas come with steep costs. With a well-planned online pop-up store, you can minimize expenses while maximizing exposure.”
- Retail Industry Official

Companies like Lotte Homeshopping, CJ Onstyle, and Pepsi have embraced online pop-up stores for marketing. A CJ Onstyle official remarked, “As the pop-up store craze shifts from offline hubs like Seongsu to online, we’ve proactively launched a series of pop-up events.”

CJ Onstyle Online Pop-up Store

If you want to boost brand awareness quickly but are concerned about the high costs of offline pop-ups, consider an online pop-up store. Mangrove attracted over 2,500 daily visitors through their online pop-up. Plus, online pop-ups cost about one-tenth of offline ones, making them highly affordable.

Unlike offline pop-ups limited to Seoul-area customers, online pop-ups can effectively reach regional and global audiences. There’s no reason not to try it—start your online pop-up store now.

👉 Inquire About Archisketch Online Pop-up Store Creation