The prolonged real estate recession has significantly dampened consumer confidence in the housing market. Recently, the volume of monthly housing transactions has entered a downward trend. This decline in housing transactions has simultaneously reduced demand for moving, directly impacting the sales of the furniture and interior design industry.

However, opportunities still exist even in this situation. Through the case study of Archisketch user "Yeon Chae-eun," we’ll dive into the niche market that the furniture and interior design industry can target.

"I Get Tired of the Space in My Apartment"

Hello! I’m Yeon Chae-eun, a long-time user of Archisketch. I’ve always been passionate about interior design, so whenever I get tired of the space I’m living in, I tend to rearrange the furniture or tweak the decor a bit. Every time I do this, I run a virtual furniture arrangement simulation, and once I find the optimal interior design, I use it as a guide to redecorate my space.

Recently, I wanted to add a warm vibe to my bedroom and living room, which were previously all white. So, I incorporated beige-toned furniture. I installed mustard-colored curtains and added frames and a floor lamp to create a cozier atmosphere. (I ended up buying these three items right after testing them in the simulation, haha!)

Q. How Does Chae-eun Use Furniture Arrangement Simulations?

1. As I mentioned, I start feeling the urge to change my home’s vibe every 3 to 6 months.
   

2. I spend a lot of time thinking about what kind of atmosphere I want to create and look for inspiration.

   • I often refer to design references on platforms like Ohou.se and Archisketch.
     

3. I decide on a main color and a sub-color based on the vibe I’m aiming for.

   • For the bedroom and living room, I kept white as the main color and chose beige as the sub-color.

   • The white-toned bathroom and kitchen felt a bit monotonous, so I added gray as a sub-color.

     

4. Once I settle on the colors, I start the furniture arrangement simulation.

   • I used to rely on SketchUp a lot, but recently I’ve been using Archisketch to arrange furniture.
     

5. I find my apartment’s floor plan on Archisketch and place the furniture I want.

   

6. If I find furniture that matches the vibe I’m going for, I buy it right away.

   • While running the simulation, I can hit the [Buy] button for furniture I like, which makes purchasing super convenient.

     

7. When the furniture arrives, I arrange it in my home just like I planned in the simulation.

   • Since the furniture registered in Archisketch is modeled after real products, the items that arrive look almost exactly like what I saw in the simulation.
     

Q. Why Did You Switch to Archisketch Instead of SketchUp?

A friend recommended it to me, and it turned out to be so much easier to use. Before, whenever I wanted to change my home’s vibe or replace certain furniture, I’d painstakingly draw everything in SketchUp to simulate it.

But that took way too much time—it was so inefficient. Plus, I really wanted to know exactly how well a piece of furniture would fit in my space. I tried to perfectly replicate furniture textures in SketchUp, but the limited default texture options made it restrictive.

That’s when a friend who’s also into interior design told me about Archisketch. I gave it a try, and it was like a whole new world opened up (lol). I’ve been using it ever since.

Q. What Features Do You Find Especially Convenient Compared to SketchUp?

In SketchUp, it’s hard to find furniture styles that match what I want. I had to create everything from scratch, which took forever, and the overall quality wasn’t great.

On the other hand, the furniture in Archisketch is based on real, purchasable brand products with exact dimensions. I don’t have to build anything myself, and if I like something, I can buy it instantly—which is so convenient. (The best part is not worrying, ‘What if the size doesn’t match when it arrives?’)

Also, Archisketch has apartment floor plans registered, so I can just search for my home’s layout—that’s a huge plus. It feels more realistic since I can place furniture in the exact same space as my actual home. I can even customize details like the view outside the window, natural lighting (intensity, sunlight direction), and more. Thanks to these features, I can simulate my apartment with incredible accuracy.

Target the Niche Market of Customers Like Chae-eun

While declining housing transactions may reduce demand for new move-ins and furniture purchases, there’s still a clear demand from people like Chae-eun who want to refresh their existing homes. Target customers who are tired of their current space and eager to redecorate or buy new furniture. Offering the following services to these customers can effectively boost your sales:

• Home Styling Consulting Service

1. Offer free consulting services for customers wanting to refresh their home’s vibe for spring.

2. Identify customer needs (What atmosphere do they want? Which space do they most want to change?).

3. Check the customer’s budget.

4. Conduct a furniture arrangement simulation based on their apartment’s floor plan.

5. Render the simulated space and provide high-quality styling images.

6. Suggest 3-5 interior styling options tailored to their budget, along with recommended furniture products.
   

Offer Tailored Services to Tap Into This Niche Market

By registering your brand’s furniture in Archisketch’s 3D interior design service, customers like Chae-eun can vividly experience your products online. When proposing styling images, you can naturally showcase your furniture to drive sales.

To register furniture, you can upload your own modeling files or, if you don’t have a professional modeler, we can assist with modeling. If you’d like to offer home styling consulting services to customers bored with their interiors, please leave an inquiry below. We’ll guide you to the perfect plan tailored to your needs at the right price.

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